Amazon provides sellers with the ability to create digital coupons, that are similar to coupons that customers are used to using at brick and mortar stores but are different from other promotion possibilities within Seller Central. This is one of the ways to promote your business by offering your customers a discount on your products. Coupons can be used to offer a 1% discount or the equivalent of a dollar discount.
The benefits of using coupons to advertise your product
Coupons are a simple and efficient way to advertise your products on Amazon. When you apply coupons to one of your products the coupon will be displayed on the product's detail page as well as in search results on the Gold Box Deals page, and on a special landing page just for amazon promotions.
It's incredibly simple for shoppers to apply coupon discount to their purchase. Simply click on the link to "clip” the coupon. The coupon discount will be added to the customer’s account. When the customer adds the product to their shopping cart they'll get the discount price from the coupon that is applied.
How to Create Coupons for Your Products
Logging in to Seller Central is the first step in creating coupons for your items. From the home page, select Coupons from the Advertising drop-down menu.
The webpage will give you an overview of amazon promotions the system, along with a comprehensive description of how they work, and how to configure it. Select the Create your first Coupon button to start creating coupons. You can get more info about discount coupons by browsing groupon site.
After that, you'll be guided through the four steps of making a coupon.
Step 1: Search and Add Products
In order to create a coupon to your product, you'll start by searching for the product using SKU or ASIN. After you have entered the identifier, click on the"Go" button.
The item will be listed in the menu and then you click on the Add to Coupon button in order to add it to your coupon.
The item is added to your coupon within the section Added. If you wish to add more than one product or variation of a item to the coupon, repeat the previous step of searching for the product through ASIN or SKU and adding the product to your coupon. Once you've added all of the relevant products to the coupon, click on the Continue to the next step button.
Step 2: Determine the Budget and Discount for your coupon.
In the next step you will be able to determine the discount and budget for your coupon. Choose first between a money off or Percentage off discount and then enter the details of the discount. If, for instance, you select a percent off discount, enter the percentage discount you'd like to give.
The next step is to decide whether or not to apply a redemption limitation on your coupon. You can limit coupon's usage to one redemption per person, or permit the coupon to be used several times by the same person.
Step 3 Step 3: Schedule and target your Coupon
Step 3. Step 3: Coupon title field is the first field that you must fill in. You'll see an example along with guidelines you can read to aid you in creating the best title for your coupon.
You can also target specific categories of customers, such as Prime customers, Amazon Student members, or Amazon Mom members if you would like to. It's up to you and your coupon will not be visible to customers who don't specifically mention targeting.
Step 4: Review the submission before submitting
You'll be directed to a screen that permits you to review the details of your coupon and also an idea of how the coupon will appear. This section is filled with important information. Please read it carefully. After you're satisfied with the information, hit the Submit coupon button.
Take advantage of Coupons to increase sales
There's a good chance that you will see an increase in sales when you offer discounts or promotions for example, discount coupons. Although increasing sales is a major benefit of running a promotional, be sure you are getting the most out of the investment by taking advantage of the increase in sales to increase the number of reviews for your products. The more reviews your listing has and the more details potential customers have at their fingertips to make a smart and more informed buying decision.
